Walt Disney World.Demand For Euro Disney Essay Example | Topics and Well Written Essays - 1750 words

Walt Disney World.Demand For Euro Disney - Essay ExampleUnfortunately, there are no pictures here of the parks buildings or landscape due to the fact that the Walt Disney Company has copyrighted many of the buildings and structures, so that even a touring car guide like The Unofficial Guide to Walt Disney World (Sehlinger, 1994) contains no photographs. In his discussion of the Disney parks, Sorkin turns these restrictions into parody by printing a photograph of the sky higher up Disney World to which the following inscription is addedThis is the sky above Disney World, which here substitutes for an image of the place itself. Disney World is the first copyrighted urban environment in history, a Forbidden City for postmodernity. Renowned for its litigiousness, the Walt Disney Company will permit no photograph of its property without prior(prenominal) approval of its use. Is there a better illustration of the contraction of the space of freedom represented by places like Disney Worl d than the innocent sky (Sorkin, 1992207)All the Disney source parks are united by a common approach which distinguishes them from conventional amusement parks. The share prospectus for Euro Disneyland provides a good tarradiddle of their thinking and this forms a useful backcloth to the discussion that follows Rather than presenting a random collection of paradiddle coasters, merry-go-rounds and Ferris wheels in a carnival atmosphere, these parks are divided into distinct areas called lands in which a selected theme (such as exotic adventures, childhood fairy tales or the frontier life of the nineteenth century American West) is presented through architecture, landscaping, costuming, music, live concurment, attractions, merchandise and food and beverage. Within a particular land, intrusions and distractions from the theme are minify so that the visitor becomes immersed in its atmosphere.... Restaurants and retail stores at Disney theme parks are designed to entertain guests a nd support the theme. Disneyland Disneyland is situated outside Anaheim, a town to the south of Los Angeles. It is built on a 160-acre orangish grove which Walt bought following a feasibility study by the Stanford Research Institute which had been hired to picture a suitable site. It is said that Walts original notion was for a small playground across the alley from the studio, but as the vision grew this idea was eliminated. Schickel (1986) notes that Walt sent some of his staff to examine ideas which could be seen at existing amusement parks and to find manufacturers. Apparently, these informants felt that his idea of having a park without a roller coaster or a Ferris wheel or barkers was absurd. Nor were they impressed with his notions of not having outdoor hot dog stands or the sale of beer (he disliked the smells they created). But the exclusion of these symbols of the amusement fair may have been a view strategy of product differentiation, whereby he could establish the di stinctiveness of his enterprise and its market niche. Roller coasters were added in later on years as visitors made it clear that they wanted more exciting fare, but the heavy theming of these rides disassociates them from traditionalistic roller coaster rides. Disneyland opened on 17 July 1955 at a cost of $17 million. One problem with describing a park which has been in existence for 40 years is that it has changed greatly over the intervening period. some(prenominal) of these changes are summarized in Bright (1987). When it opened there were 26